Here at Southern Food and Fun, there are a few ingredients that we use name-brand only and wouldn’t consider anything else.

There are also many ingredients that we think are just fine to use generic or store brand. We’ll specify in the recipe whether we use a name brand and if so, which one.

  • White Lily Flour – a staple in most Southern kitchens, White Lily is a low-protein flour and produces soft and tender baked goods. If baking bread, you’ll want to use a higher protein flour.
  • Land O Lakes Unsalted Butter – you can spend a lot more money on butter, but this one has served us well for many years.
  • Crisco Shortening – while we don’t use shortening much these days, occasionally it’s needed in a recipe, like our favorite Easy Pie Crust. And if we do use it, only Crisco will do.
  • Ritz Crackers – when you’re serving our Homemade Pimento Cheese, no other cracker will do.
  • Domino Sugar – we don’t mess around with store brand here because we get consistent results with Domino.
  • Heinz Ketchup – the ONLY ketchup that ever makes it into this house. EVER.
  • Lea & Perrins Worcestershire Sauce – our favorite by far. It’s the perfect blend of tangy and sweet.
Lucy standing behind a counter with a cheese board and glass of wine.

About the author

Hi, I’m Lucy! I’m a home cook, writer, food and wine fanatic, and recipe developer. I’ve created and tested hundreds of recipes so that I can bring you the best tried and true favorites.

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